Entries required by May 5 to be listed in earliest version of the directory



Farmers market tomatoes and peppers
The directory is a voluntary listing of the nation’s farmers markets, and it relies on self-reported input from farmers market managers, representatives from state farmers market organizations and other key market personnel.


The USDA Agricultural Marketing Service has begun its annual process for updating the USDA National Farmers Market Directory.

The directory is a voluntary listing of the nation’s farmers markets, and it relies on self-reported input from farmers market managers, representatives from state farmers market organizations and other key market personnel. The directory is one of the most comprehensive and up-to-date sources of information about farmers markets nationwide. Market listings can be added and updated by going to
www.usdadirectoryupdate.com.

“The USDA National Farmers Market Directory provides Tennesseans and out-of-state visitors with convenient access to information about Tennessee farmers market locations, directions, operating times, product offerings and more,” says Steve Guttery, president of Tennessee Association of Farmers Markets. “Market managers can update their listing in less than five minutes. We hope that all managers will make sure their markets are included so that potential customers know where to find them. Having extra exposure by being listed in the National Farmers Market Directory helps markets connect with more customers.”

Hal Pepper, a financial specialist with University of Tennessee Extension’s Center for Profitable Agriculture, agrees. “Including details about your market is a free way to tell people where and when your market is happening and the type of products available for sale,” he said.  “The directory also feeds market listings into mobile apps and websites that give consumers even more access to local foods.”

Market managers are urged to update their listings in time for the peak of farmers market season. Farmers markets not listed in the 2013 directory can use the general portal to complete a blank listing form.

Directory entries submitted by May 5 will be published in the directory by May 19, and updates submitted from May 6 to June 23 will be published in the directory by July 7. The complete directory will be released in time for National Farmers Market Week, during the first week of August.

Another directory of Tennessee farmers markets is available through the Tennessee Department of Agriculture’s “Pick Tennessee Products” website: www.picktnproducts.org. There is no charge for a listing. For more information, contact Amy Tavalin at 615-837-5163 or email amy.tavalin@TN.gov. An application for a listing in the Pick Tennessee Products directory is available at http://www.agriculture.state.tn.us/MarketingApplication/default.aspx.

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Contact:

Hal Pepper, UT Center for Profitable Agriculture, 931-486-2777, hal.pepper@utk.edu

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