Results of the National Restaurant Association’s What’s Hot in 2013 survey are in, and they contain good news for local value-added agriculture. More than 1,800 chefs from across the country participated in the survey. The results indicate the top menu trends for 2013.
Locally sourced meats and seafood top the list, followed by locally grown produce. New cuts of meat were ranked as the sixth-most popular trend while farm-branded items ranked 11th on the list. These trends hold promise for Tennessee farmers who are involved with direct marketing of agriculture products such as meat and produce, says marketing specialist Megan Bruch with the University of Tennessee Center for Profitable Agriculture.

“Locally grown beef and beef products are a growing trend,” Bruch says. “The Center for Profitable Agriculture is here to help producers who are interested in developing local markets. Through our Value-Added Beef Program, we offer educational workshops, webinars and consultations for cattle producers who are interested in marketing meat and meat cuts direct from the farm.”
The Center for Profitable Agriculture is located in Spring Hill, but serves producers statewide who are interested in developing value-added farm products and marketing them directly to consumers. The center is a cooperative effort of UT Extension and the Tennessee Farm Bureau Federation. 
Rob Holland, the center’s director, says the Center for Profitable Agriculture has conducted more than 36 workshops across the state with more than 1,000 cattle producers. “We want producers to know that we are currently offering a series of webinars related to marketing directly to consumers. On-farm workshops and tours will be offered later this year.”
Farmers interested in value-added agriculture or the Tennessee Value-Added Beef Program can learn more about the center’s educational resources and events online at
UT Extension provides a gateway to the University of Tennessee as the outreach unit of the Institute of Agriculture. With an office in every Tennessee county, UT Extension delivers educational programs and research-based information to citizens throughout the state. In cooperation with Tennessee State University, UT Extension works with farmers, families, youth and communities to improve lives by addressing problems and issue at the local, state and national levels.



Megan Bruch, 931-486-2777,


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