Register Now Free Lunch and Learn Webinars, First Session May 1

Picture of woman tending crops
Successful value-added operations like this you-pick strawberry farm are the result of careful planning and effective management. Photo by M. Leffew, courtesy UTIA. Download image​.

SPRING HILL, Tenn. ― Direct farm marketers, value-added agriculture entrepreneurs and agritourism operators are invited to participate in a free “lunch and learn” webinar series starting in May. The series will include discussions related to effective farm business management, marketing and planning.

“All farmers want to succeed, and one path to success is identifying and developing the habits that can help us reach our goals. Having a business plan and keeping good records are the first steps toward managing financial risk,” says Iris Cui, coordinator for the webinar series and University of Tennessee Extension area farm management specialist. 
Webinars will be held the first Wednesday of each month from May through November at noon-1 p.m. Eastern/11 a.m.-noon Central. The series will include the following topics: business planning and recordkeeping, budgeting, evaluating financial health, production risk management, goal setting and marketing, farm safety and stress management and succession planning. The sessions will be taught by University of Tennessee and University of Kentucky specialists, and the first session, held on May 1, will be taught by Cui. 

A listing of topics and speakers is available on the Center for Profitable Agriculture website Click on the pull down menu for educational events and choose “webinars.” 

The webinars are free to attend, and interested participants are not obligated to attend every session. In fact, you may register and join in at any time between now and the final session, scheduled for November 6. 

Links to participate in the webinars will be emailed to registered participants prior to each session. Participants will be asked to complete an evaluation form for each session they attend and a follow-up evaluation for the series reporting how they have implemented the information learned. Interested producers may register online now at

The webinar series is made possible, in part, through a grant from the Southern Risk Management Education Center. This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28585. Contact Iris Cui with questions about the webinar series at or 931-648-5725.

Learn more about the Center for Profitable Agriculture at

Through its mission of research, teaching and extension, the University of Tennessee Institute of Agriculture touches lives and provides Real. Life. Solutions.



Iris Cui, UT Extension area farm management specialist, 931-648-5725,​