Beef Producers to Gather in May to Learn About Direct Marketing

Picture of Angus cattle
Con​sidering marketing meat products directly to consumers? Cattle producers can learn how to comply with regulations and develop effective marketing plans at a comprehensive workshop scheduled in May. Presented by the University of Tennessee Center for Profitable Agriculture in cooperation with the Tennessee Cattlemen's Association, the workshop will be presented 12 times in multiple locations across the state. See ag.tennessee.edu/cpa for more information. Photo of Angus cattle at the UT East Tennessee AgResearch and Education Center courtesy UTIA. 

KNOXVILLE, Tenn. – Cattle producers planning to market their meat products directly to consumers can learn how to comply with regulations and develop effective marketing plans at an educational workshop scheduled in May. Presented by the University of Tennessee Center for Profitable Agriculture in cooperation with the Tennessee Cattlemen’s Association, the workshop will be presented 12 times in multiple locations across the state.

The workshop is designed to help livestock producers better understand the regulations for marketing meat products and live animals for custom processing. Charles Hord, executive vice president of the TCA, and Rob Holland, director of the CPA, will be traveling the state over an eight-day period in May making stops in rural counties to deliver the program. The Tennessee Department of Agriculture is also sponsoring this educational workshop.

According to Hord, “Many consumers are interested in buying products direct from local farmers, and many of our livestock producers are interested in connecting with buyers in their local communities.” This workshop will review regulations and promote opportunities to the state’s cattle producers.

Holland says, “Participants in the workshop will learn about the permits and regulations needed to market individual cuts of meat directly to customers.”  He adds, “Participants will also learn how to minimize business risks when selling live animals to consumers for local processing.”  

A meal will be served at each location and those interested in attending are asked to pre-register for the event at least five days prior to each session by contacting Charles Hord at 615-896-2333 or by email at charles@tncattle.org. The workshop is scheduled for these dates and locations:  

May 6:  Brownsville, 7 p.m., H and R Agri-Power, 2262 Anderson Avenue
May 7:  Selmer, 7 a.m., McNairy Ag Center, 845 High School Road (behind McNairy Central High School) 
May 7:  Lawrenceburg, 11:30 a.m., Strikers Steakhouse, 321 Crews Street
May 7:  Smithville, 7 p.m., DeKalb County Extension Office, 722 S Congress Blvd.
May 8:  Livingston, 7:30 a.m., Overton County Community Center at the Extension Office, 312 W. Broad Street
May 8:  Celina, 11:30 a.m., Women’s Building at the Fairgrounds, 215 Arcot Road
May 9:  Erin, 11:30 a.m., Fitz Steakhouse, 5985 TN-49
May 9:  Dover, 7 p.m., Stewart County Visitors Center, 117 Visitors Center Lane
May 10:  Paris, 7 a.m., Henry County Extension Office, 1120 Tyson Avenue
May 13:  Rutledge, 7 p.m., Grainger County Agricultural Building, 280 Bryan Road
May 14:  Newport, 7 p.m. Fox and Hound Restaurant, 127 Fox Hound Way 
May 15:  Rogersville, 11:30 a.m., Holstein Electric Co-op Building, 1200 W. Main Street


Tennessee Deputy Commissioner of Agriculture Tom Womack recommends producers learn all they can about direct marketing. “This workshop provides essential information for livestock producers across the state who are considering marketing meat products directly to consumers. Tennessee livestock producers are well positioned to add value and sell products directly to the public.”  

For more information about this and other CPA workshops, visit the website for the Center for Profitable Agriculture: ag.tennessee.edu/cpa. Look for a link under the “educational events” menu.

Through its mission of research, teaching and extension, the University of Tennessee Institute of Agriculture touches lives and provides Real. Life. Solutions. ag.tennessee.edu.

###

Contact:

Rob Holland, UT Center for Profitable Agriculture, 931-486-2777, rwholland@utk.edu​