Learn How to Reach Customers Through Popular Social Media Outlet

David Yates teaching social media techniques
In November and December 2018, the University of Tennessee Center for Profitable Agriculture will present workshops on Facebook marketing at various locations throughout the state. Image features UTIA's David Yates  (right) working with students at a previous social media marketing workshop. Photo courtesy UTIA. Download image​.


COLUMBIA, Tenn. – Facebook can serve as a valuable marketing tool, but some farmers directly marketing products to consumers have not yet tapped its potential.
In November and December a workshop taught by experts from University of Tennessee Extension can help change that. “These hands-on workshops will introduce value-added agriculture entrepreneurs, agritourism operators and direct farm marketers to marketing using Facebook,” says Megan Bruch Leffew, marketing specialist with UT Extension’s Center for Profitable Agriculture. “Participants will set up a business page, if they do not already have one, and learn basic fundamentals to effective marketing using this social media platform.” 
Taught by Leffew and area information technology specialist, David Yates, the workshops will be held in locations in each of the state’s regions:
• November 14 in Kingsport
• November 15 in Knoxville
• November 28 in Jackson
• November 29 in Nashville
• December 5 in McMinnville 

Each workshop will present the same material, so there is no need to register to attend multiple locations.

Participants can bring their own laptop or tablet or use a tablet provided by the instructors. Because of the hands-on nature of the workshop, space is limited.

Check-in and networking will begin at 9 a.m. local time. Sessions will begin at 9:30 and end by 4 p.m. The location of each workshop will be emailed to registered participants.

Pre-registration and pre-payment are required five business days prior to each workshop. There is a registration fee of $20, and lunch will be provided. Interested producers can register online now at 

The workshops are made possible, in part, through a grant from the Southern Risk Management Education Center. This material is based upon work supported by USDA/NIFA under Award Number 2015-49200-24228.

This workshop fulfills a Tennessee Agricultural Enhancement Program requirement in the Agritourism, Fruit and Vegetable, and Value-Added Producer Diversification sectors.

Contact Megan Bruch Leffew with questions about the workshops by email at mleffew@utk.edu or telephone her at 931-486-2777. 
Learn more about the Center for Profitable Agriculture at ag.tennessee.edu/cpa.

The University of Tennessee Institute of Agriculture celebrates 50 years of excellence in providing Real. Life. Solutions. through teaching, discovery and service. 



Megan Bruch Leffew, UT Center for Profitable Agriculture, 931-486-2777, mleffew@utk.edu