Register Now for Free Webinars

While selling your produce at a farmers market may be important for revenue, it's not the only direct marketing strategy available to producers. A new, free webinar series will present online marketing tools and strategies for interested producers. Visit the University of Tennessee Center for Profitable Agriculture website  to learn more and register: ag.tennessee.edu/cpa​

Direct farm marketers are invited to participate in a free “lunch and learn” webinar series starting in June 26. “In a world where, ‘If you aren’t on the web, you aren’t,’ the webinars will help direct farm marketers learn about online marketing tools and strategies to improve the effectiveness of their marketing efforts,” says Megan Bruch Leffew, coordinator for the series and marketing specialist for the University of Tennessee Center for Profitable Agriculture.
Webinars will be held the fourth Tuesday of each month (except December) from June 2018 – June 2019 at 11 a.m.-noon Central/noon-1 p.m. Eastern. The series will cover a variety of topics related to marketing through websites, social media and email. The first session, which will be held on June 26, will cover trends in digital marketing and will be taught by Leffew. A listing of topics and speakers will be available on the Center for Profitable Agriculture website: ag.tennessee.edu/cpa/Pages/webinars.aspx​.

Interested producers may register online at tiny.utk.edu/MarketingWebinars​. Leffew says, “Those who register are not obligated to attend every session. Anyone who registers may attend any session of interest or that might benefit your direct marketing business.”

Links to participate in the webinars will be emailed to registered participants prior to each session. Participants will be asked to complete an evaluation form for each session they attend and a follow-up evaluation for the series reporting how they have implemented the information learned. 

Miss the first session or two? Leffew says interested producers may join the series anytime between now and June 2019.

The webinar series is made possible, in part, through a grant from the Southern Risk Management Education Center. This material is based upon work supported by USDA/NIFA under Award Number 2015-49200-24228. Contact Megan Bruch Leffew with questions about the webinar series through email at mleffew@utk.edu or call 931-486-2777.

Learn more about the Center for Profitable Agriculture at ag.tennessee.edu/cpa

The University of Tennessee Institute of Agriculture celebrates 50 years of excellence in providing Real. Life. Solutions. through teaching, discovery and service. ag.tennessee.edu.

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Contact:

Megan Leffew, UT Center for Profitable Agriculture, 931-486-2777, mleffew@utk.edu 




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