Pick This Conference to Grow Your Business

The Pick TN Conference will be held February 15-17 in Chattanooga. Register soon for educational and networking opportunities. 

For 2018, Tennessee producers are invited to once again participate in the Pick TN Conference, which aims to provide tools and learning opportunities to optimize operations while minimizing time spent away from the farm. Conference goers can choose sessions based on the needs of their operation, with many of the sessions led by University of Tennessee Institute of Agriculture experts.

Pick TN Conference for Tennessee farmers is scheduled for February 15-17 in Chattanooga. A collaborative effort of Tennessee producer organizations and agriculture agencies, the Pick TN Conference offers many solutions for modern farmers who have little time to explore the constantly evolving options, issues and information they need to succeed.

Annette Wszelaki, UT associate professor of plant sciences, will lead multiple sessions of Produce Safety Alliance Grower Training, plus others. David Yates and Megan Bruch Leffew, UT Extension specialists, will offer special half-day workshops on communication, including the Real Colors temperament assessment tool (pre-registration required). Leffew and Yates will each lead individual sessions as well, with merchandising and marketing focuses, respectively.

David Lockwood, professor of UT plant sciences, will be quite busy during the conference, teaching three fruit-focused sessions, each with a specific topic of interest for Tennessee growers. Hal Pepper, Dallas Manning and Adam Hopkins, UT Extension specialists, will co-lead a session titled “Choosing a Recordkeeping System for Your Enterprise.” For gardening enthusiasts, Jason Reeves and Carol Reece are listed as instructors, and for growers and producers who use social media, Doug Edlund, UTIA Marketing & Communications assistant director, will discuss photography tips.   

Early bird registration is open until February 1 at the cost of $125. After February 1, the cost of attendance increases to $175. The registration fee covers access to conference sessions, a reception, a trade show and lunch on Friday. The trade show will feature technology and equipment exhibitors from all industry sectors, as well as an education alley.

Conference hosts include the Tennessee Agritourism Association, Tennessee Farm Winegrowers Alliance, Tennessee Association of Farmers Markets, Tennessee Flower Growers Association, Tennessee Fruit and Vegetable Association, Tennessee Organic Growers Association and the Tennessee Christmas Tree Growers Association. Sponsors include the Tennessee Department of Agriculture, Pick TN Products, University of Tennessee Institute of Agriculture, the Tennessee Farmers Co-Op, and Farm Credit.

Registration and reservations details are available at the conference websitepicktnconference.com. The website also includes detailed descriptions of the sessions to be presented.

The University of Tennessee Institute of Agriculture celebrates 50 years of excellence in providing Real. Life. Solutions. through teaching, discovery and service.



Patricia McDaniels, UTIA Marketing and Communications, 615-835-4570, or email the conference organizers at