This e-commerce workshop is designed to give direct marketing
farms and agritourism operations an overview of the basic concepts and
options for selling products online. The workshop sessions include
• E-commerce software options for direct farm marketers.
• Digital branding and storytelling strategies for local food producers.
• Producer experiences using e-commerce.
user-friendly, low-priced e-commerce software packages are designed
specifically for the needs of direct farm marketers. There are software
options for business websites, online farmers markets, CSAs, social
media and farm-to-table events. Producers do not need extensive
knowledge in computer programming to include e-commerce into their
marketing strategy,” says Chuck Grigsby from the Center for Profitable
The digital branding and storytelling sessions will
be conducted by UT professor Jeanie Lim, from the Department of Retail
Hospitality and Tourism Management. These sessions are designed to help
enterprises plan and develop a cohesive branding strategy for their
business. A panel of direct farm marketers experienced in selling their
products online will also share their experiences.
will be held from 9 a.m. to 3:30 p.m. EDT. Registration and pre-payment
of $20 per person is required by May 4. Lunch will be provided.
Workshop location information will be emailed to registered participants
prior to the workshop. Participants can register online at tiny.utk.edu/ecommerce
workshop fulfills a Tennessee Agricultural Enhancement Program (TAEP)
requirement in only the Producer Diversification Sectors: Fruits and
Vegetables, Agritourism, and Value-Added.
Funding for this workshop has been provided, in part, through the Southern Extension
Risk Management Education Center and the United States Department of
For more information about this workshop, visit the website for the Center for Profitable Agriculture: ag.tennessee.edu/cpa
. Look for a link under the “educational events” menu.
its mission of research, teaching and extension, the University of
Tennessee Institute of Agriculture touches lives and provides Real.
Life. Solutions. ag.tennessee.edu
Chuck Grigsby, Center for Profitable Agriculture, 931-486-2777, firstname.lastname@example.org