For Livestock Producers Interested in Direct Marketing

Grilled steak

University of Tennessee Extension is hosting a workshop on May 2, 2017, for livestock producers who are interested in marketing individual meat cuts or live animals for custom processing. For more information about the workshop, visit the website for the UT Center for Profitable Agriculture​. Look for a link under the “educational events” menu.


DICKSON, Tenn. –  If you’re a producer who is planning to sell meat directly to consumers, then jot down this date to attend free training. University of Tennessee Extension is hosting a workshop on Tuesday, May 2, 2017, for producers who are interested in marketing individual meat cuts or live animals for custom processing. The event is being hosted by the Hickman and Dickson County Extension Offices, and the information will apply to those marketing beef, pork, lamb and goat meat, but will not be relevant to poultry producers.

One of the event organizers is Vickie Witcher, Dickson County Extension Agent. “More and more consumers are interested in purchasing meat products direct from local livestock producers, so there is a need for direct farm marketers to understand the applicable regulations," she said. Troy Dugger, Extension Agent from Hickman County, added, “The educational workshop will review the basic regulations involved with selling meat cuts to customers at farmers markets or direct from the farm. It will also help folks better understand how to minimize risk when selling live animals for custom processing.”

Rob Holland, director of the UT Center for Profitable Agriculture, will be the featured speaker. “More than 35 value-added beef workshops have been taught across the state in recent years. With the strong interest by consumers in buying local foods directly from local farmers, more and more livestock producers are becoming interested in marketing meat cuts to local customers or selling live animals for custom processing. This workshop will address some of the regulatory considerations for both of these marketing methods,” Holland said. 

The workshop will be held at the Tennsco Community Center in Dickson and will include dinner for those who preregister by April 24. The workshop will begin at 6:30 p.m. CDT. There is no cost to attend but seating is limited and pre-registration is required. Contact Vickie Witcher at 615-446-2788 or by e-mail: vwitcher@utk.edu.   

For more information about the workshop, visit the website for the Center for Profitable Agriculture: ag.tennessee.edu/cpa. Look for a link under the “educational events” menu.

Through its mission of research, teaching and extension, the University of Tennessee Institute of Agriculture touches lives and provides Real. Life. Solutions. ag.tennessee.edu.

###

Contact:

Rob Holland, Center for Profitable Agriculture, 931-486-2777, rwholland@utk.edu​