Export Event

Title

Farmers Market Manager Training

Location

Franklin, TN

Start Date

11/28/2017 9:30 AM

End Time

11/28/2017 4:00 PM

Description

UT Institute of Agriculture specialists will discuss trends in local foods and processing and how to increase awareness of your farmers market and products through smart media strategies.

Category

 

All Day Event

 

Recurrence

 

Workspace

Program Area

UTIA

URL

https://ag.tennessee.edu/cpa

Affiliation

Center for Profitable Agriculture

Detailed Description

Farmers markets provide many positive impacts and spillover benefits to local communities, but are you able to communicate those benefits effectively to key community leaders? Farmers markets should be key assets in community and regional development plans. Learn how to promote and leverage the impacts generated by your farmers market to key community and development leaders to position your market as a vital asset in their sustainable development toolbox.

 
The growth in the number of farmers markets throughout the country demonstrates the strong consumer demand for locally-produced food and other products. But as more markets operate in closer proximity to each other and vie for customer market base, relationships between markets can change from collegial to competitive, negatively impacting many aspects of market operation and customer relations. Kimberly LaMendola is the Regional Development Coordinator and Food System Projects Manager for Southern Tier West Regional Planning and Development Board in southwestern New York State. Kimberly will review a strategy to develop a collaborative network of farmers markets and the many benefits gained by working together for the collective impact of all farmers markets.
 
UT Institute of Agriculture specialists will discuss trends in local foods and processing and how to increase awareness of your farmers market and products through smart media strategies. Register now at https://tiny.utk.edu/fmmanager  to join us and learn about attracting (free) media coverage of your farmers market, dealing with the press if a crisis happens, ways to reach customers through social media and effective branding. Your farmers market can be a source of positive publicity with the right planning – and the right publicity could put dollars in your vendors’ pockets. Please note that the topics in this training are all-new for 2017.
 
Workshops will be held:
·         Nov 28 Franklin, TN
·         Nov 29 Knoxville, TN
 
Sessions will begin at 9:30 am and end by 4:00 pm local time. Check-in and networking will be from 9:00 to 9:30 am. Lunch will be provided. Directions and other details will be emailed to registered participants a few days prior to each workshop. The registration fee is $40 per person. Pre-registration is REQUIRED by Nov 20. Space is limited so register early!
 
More information about the workshop is included in the attached flier and at https://ag.tennessee.edu/cpa. Contact Hal Pepper at the Center for Profitable Agriculture at 931-496-2777 or email hal.pepper@utk.edu with questions.​

Time Zone

Central

Image

 

TextDate

November 28

StartDate

11/28/2017 9:30 AM

EndDate

11/28/2017 4:00 PM

Event Contact

Hal Pepper, 931-496-2777, hal.pepper@utk.edu

Leadership Team

Agri-business Economics and Entrepreneurship; Leadership Development

Focus-Area-Programs

Beginning Farmer Education; County Leadership Programs; County-level Agricultural Economic Impact; Farm Financial Management; Leadership Professional Development for Agents

Attachments

2017 FM Manager Flier SM.pdf    
Content Type: Event
Created at 10/26/2017 2:07 PM by Langford, Bailey Brett
Last modified at 11/16/2017 2:33 PM by Langford, Bailey Brett